Model and forecast the revenue growth of your SaaS business, based on different marketing and sales funnel assumptions. Duplicate this template, input your own assumptions and plan for different scenarios.
Use revenue modeling and forecasting to predict the growth of your SaaS business, based on projected sales and marketing and sales funnel assumptions. Experiment with these assumptions to prepare for various scenarios.
Revenue forecasting is used to predict the future revenue for a business, taking into account historical data, targets and other data points. These revenue forecasts help founders, as well as finance and marketing leaders, to plan effectively and make data-driven decisions.
The first step of any revenue projection is to define the key variables that affect your revenue – i.e. your assumptions. Our template allows you to input your own marketing and sales assumptions, such as growth rate, churn rate and average revenue per user (ARPU).
For example, a potential revenue forecasting scenario could be:
What would happen to my revenue if I increase my demo close rate to 50%, while reducing churn to 6%?
Scenario tests like this can help you understand what variables are likely to have the biggest (positive or negative) impact on your revenue, helping you with budget planning and cashflow management.
We've added a definitions section at the bottom of the template. At Decipad, we understand that it's not just about formulas and numbers; we believe in the power of data stories and narrative. Metrics can have unique definitions specific to each business, often leading to misunderstandings when sharing models. That's why we've included an "Our Definitions" section, allowing you to provide context for each metric within the same notebook, ensuring stakeholders can easily follow and understand your perspective.
Ready to get started? Simply duplicate the template and adapt it to your own business!
