Pipeline Coverage Tracker

Track your sales team KPIs and pipeline coverage in this interactive template. Includes a scenario playground for you to visualise three potential what-if scenarios.

What is Sales Pipeline Coverage?

Sales pipeline coverage is a widely known metric used by sales and executive teams to understand whether they have enough opportunities in the sales pipeline to meet targets.

It's calculated as a ratio by dividing the total value of the sales pipeline by the sales target for any given period.

A pipeline coverage ratio of 3:1 is commonly used a benchmark for what a good pipeline coverage ratio should be. This means that that the sales pipeline is three times the sales target, meaning your pipeline is healthy and on track to meet target.

About the Pipeline Coverage Tracker Template

This template makes it easy to quickly summarize pipeline information into a narrative and visual report that’s easy for you and your sales team to act on. It combines text, visualizations and data to quickly and easily track and report on performance to your sales target or goal.

It also includes a "Scenario Playground" tab where you can play around with three different what-if scenarios, or even create your own to visualise the impact of changing any given metric on your bottomline.


What metrics are included?

  1. Open pipeline - by stage and rep
  2. Pipeline coverage ratio
  3. Average customer value (ACV)
  4. Closed won
  5. Pacing to sales target as a %